Winter Festival in Trogir – the best and most visited one yet!

Winter Festival “Zimska Adventura” in Trogir has wrapped up in spectacular style, leaving behind unforgettable moments and its best program to date! The seventh edition of this popular event, which kicked off with a concert by Prljavo Kazalište and concluded with a performance by Grupa CAMBI., featured over 40 events, including 22 top-notch musical performances and a rich program for all generations, completely free since its inception!

The musical program delighted visitors of all tastes, from pop and rock fans to enthusiasts of urban genres and traditional music. Renowned artists such as Hari Mata Hari, Adi Šoše, Giuliano & Diktatori, Divlje Jagode, Novi Fosili, Crvena Jabuka, Vojko V, Minea, Damir Kedžo & Zsa Zsa, and Grupa CAMBI. took the stage, while DJ sets kept the energy high.

During Advent, Trogir became a true hotspot for musical events, attracting visitors from across Dalmatia and beyond. With exceptional music, bustling streets, the aroma of festive treats, and joy spreading throughout the city, Advent in Trogir reaffirmed its place as one of the most visited events in the region.

A special focus was placed on family-friendly activities, with 15 events designed for the youngest visitors. Children enjoyed interactive workshops, theatrical performances, and creative games that enriched the festive atmosphere.

The city’s lavish holiday decorations also left a lasting impression. Trogir’s historic streets shone brightly with carefully chosen ornaments. Every corner was adorned with care and style, creating a unique ambiance that attracted countless strollers and photography enthusiasts.

With such vibrant energy and atmosphere, Zimska Adventura in Trogir once again set a high standard for entertainment content while also proving to be a significant driver of tourism during the winter months.

In December 2024, overnight stays increased by 15.72% compared to December 2023. The highest number of stays was recorded by domestic guests, followed by visitors from Bosnia and Herzegovina and Germany.

This year’s attractive, high-quality, and entirely free program drew visitors from across the region, boosting tourist traffic and business activity. Numerous hospitality and tourism professionals chose to continue operating during the winter, further enriching the city’s Advent offering with their own initiatives and programs.

This positive impact on tourism and business clearly demonstrates how the synergy of a high-quality program, an attractive destination, and the involvement of local entrepreneurs and residents can contribute to the development of a year-round destination. Advent in Trogir has proven its value as an event that not only creates unforgettable holiday moments but also serves as a crucial tool for promoting sustainable, year-round tourism focused on delivering value for both the local community and tourists.